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Mortgage Campaign: What Could Go Wrong?

It sounds great when you learn the Central Bank of Egypt is aiming at empowering more and more people to own real estate. They do so by encouraging mortgage, which is an asset-based loan where you take a loaned amount from a bank, buy a house for example, pay installments + interest back and if, God forbid, you default, the house […]

Cost-Saving Kit for Business Rookies

Entrepreneurship by numbers The startup industry in Egypt is becoming well renowned with the rise of numerous resources for entrepreneurs to explore at the early stages of their initiatives, as stated by the Global Entrepreneurship Monitor (GEM) Egypt national report. It is becoming a vital instrument to tackle the expansion of youth unemployment as well. In fact, the majority of […]

What Would Rockefeller Advise Egypt 100 Years Later?

Back in the late 19th century and early 20th century, the US dollar suffered from a devaluation that is similar in impact to what the Egyptian Pound is going through today. It looks like the world’s strongest currency had its down moments too. The purchasing power of the US Dollar had significantly dropped, let alone its weakness compared to other […]

Strong decisions

A call for fitness “The most used equipment at the gym is the mirror,” agrees everyone. Nowadays, new gymnasiums are being spread along Egypt, offering a wide variety of services and facilities among which spas, swimming pools, squash courts, physical therapy, nutrition packages and many more, in hopes of improving and maintaining physical fitness and health. It is an understatement […]

What Happens If The Central Bank Renovates The Egyptian Pound

Other than cool-looking banknotes, which is definitely not as cools as the ones we loved on ‪#‎Egyptian_Currency_Design_Challenge‬ on Facebook, Egyptians will definitely deal with the aftermath of such a decision. Before analyzing the outcome of the decision, let’s first explore why it would be useful. Many governments would resort to revamping and reprinting the local currency so that people are forced to deal with formal […]

Life

We elected to compile our beliefs, vision & sources of motivation into a unified motto. Modern marketing no longer relies much on slogans anyway. This motto will be our driver both internally among our teams & externally with our clients & partners. What motivates our team members is definitely unique to each yet we are aligned on what collectively drives us. […]

Life of an Egyptian with a Dollar Tag

Egyptian, living in Egypt & earning a living in Egyptian Pound, but what if I look at all my money with a dollar lens on? What if I convert every Egyptian Pound value I see to its USD equivalent? The USD rate is affecting our life now more than never, and it’s getting only more significant. And since it’s already affecting […]

Businesses That “DO”

You’re probably psychology major or have studied pharmacy, but you eat, breathe and speak business most of the time. Capitalism is all around us, microeconomics are ruling Egypt more than ever and businesses are the backbone of our daily life: convenience stores, bakeries, even governmental energy & water companies. Lately, businesses got into our lives more and more; we go to […]

Harvard Researcher & AUC Professor on What to Expect after Floating Egyptian Pound

“Fasten your seat belt, Egypt, and brace yourself for some turbulence,” this is how Dr. Ayman Ismail, Business Administration Professor at the American University in Cairo (AUC) started his post. Here is a quick brief on what to expect when authorities announce the floating of the Egyptian Pound rate, expected soon according to various resources. US Dollar Exchange Rate To Spike […]

What Changes To Expect in Prices in Egypt after VAT

We woke up this week, right before the holidays, to the passing of the Value Added Tax (VAT) in Egypt, effective immediately. What does this mean to me, an average Egyptian? Price changes? Immediately? Price changes? Immediately? Yes. The answer is yes. Many major businesses, especially Fast Moving Consumer Goods (FMCGs) spent this holiday finalizing prices to match the recently […]