Latest Posts

How SMEs Contribute to The Community’s Welfare

The Word SMEs rises a lot in different platforms, however people underestimate its power and how it should be used as a tool to improve the community’s welfare. Egypt’s economy would drastically change if both the government and the people understood the worth of SMEs. What Are SMEs? The word ‘SMEs’ stands for small and medium enterprises, they are independent […]

How Local Businesses Impact the Egyptian Community

Local businesses are what Egypt needs the most at this point in time. Right after the devaluation of the Egyptian pound, all the goods and services provided by international organizations had their prices shooting up. This had a negative impact on the Egyptian community as a whole, whether end consumers or businesses. Having local businesses spreading allover the country is […]

Hope in 2018!

While we were helping businesses land investments in 2017… we found hope, perseverance and eagerness from our client companies and investors as much as than from our teams, Hope that actually inspired our teams… We were humbled and inspired by the hustle and persistence, and we believed this is what made the year count.   We witnessed more investment enthusiasm this […]

Uncertainty

Business is all about uncertainty, a positive form of uncertainty where potential, opportunity and innovations around every corner would take economies places and make a huge leap towards the future of humanity. And with this uncertainty come some acceptable risks and threats that add to the thrill but also add to the magnitude of opportunity; an easy target is never […]

Mortgage Campaign: What Could Go Wrong?

It sounds great when you learn the Central Bank of Egypt is aiming at empowering more and more people to own real estate. They do so by encouraging mortgage, which is an asset-based loan where you take a loaned amount from a bank, buy a house for example, pay installments + interest back and if, God forbid, you default, the house […]

Cost-Saving Kit for Business Rookies

Entrepreneurship by numbers The startup industry in Egypt is becoming well renowned with the rise of numerous resources for entrepreneurs to explore at the early stages of their initiatives, as stated by the Global Entrepreneurship Monitor (GEM) Egypt national report. It is becoming a vital instrument to tackle the expansion of youth unemployment as well. In fact, the majority of […]

Strong decisions

A call for fitness “The most used equipment at the gym is the mirror,” agrees everyone. Nowadays, new gymnasiums are being spread along Egypt, offering a wide variety of services and facilities among which spas, swimming pools, squash courts, physical therapy, nutrition packages and many more, in hopes of improving and maintaining physical fitness and health. It is an understatement […]

What Happens If The Central Bank Renovates The Egyptian Pound

Other than cool-looking banknotes, which is definitely not as cools as the ones we loved on ‪#‎Egyptian_Currency_Design_Challenge‬ on Facebook, Egyptians will definitely deal with the aftermath of such a decision. Before analyzing the outcome of the decision, let’s first explore why it would be useful. Many governments would resort to revamping and reprinting the local currency so that people are forced to deal with formal […]

Life

We elected to compile our beliefs, vision & sources of motivation into a unified motto. Modern marketing no longer relies much on slogans anyway. This motto will be our driver both internally among our teams & externally with our clients & partners. What motivates our team members is definitely unique to each yet we are aligned on what collectively drives us. […]