The Power of Investors can Save the Planet!

Many businesses can self-sustain yet many others cannot operate without a good initial investment to boost them. Not all businesses though love investors, no matter what the size of the business is, because investors give the money in exchange for not only returns but also power and control. Recently, the iconic Michael Dell had a notorious dispute with Carl Icahn […]

How SMEs Contribute to The Community’s Welfare

The Word SMEs rises a lot in different platforms, however people underestimate its power and how it should be used as a tool to improve the community’s welfare. Egypt’s economy would drastically change if both the government and the people understood the worth of SMEs. What Are SMEs? The word ‘SMEs’ stands for small and medium enterprises, they are independent […]

Mortgage Campaign: What Could Go Wrong?

It sounds great when you learn the Central Bank of Egypt is aiming at empowering more and more people to own real estate. They do so by encouraging mortgage, which is an asset-based loan where you take a loaned amount from a bank, buy a house for example, pay installments + interest back and if, God forbid, you default, the house […]

Strong decisions

A call for fitness “The most used equipment at the gym is the mirror,” agrees everyone. Nowadays, new gymnasiums are being spread along Egypt, offering a wide variety of services and facilities among which spas, swimming pools, squash courts, physical therapy, nutrition packages and many more, in hopes of improving and maintaining physical fitness and health. It is an understatement […]

What Happens If The Central Bank Renovates The Egyptian Pound

Other than cool-looking banknotes, which is definitely not as cools as the ones we loved on ‪#‎Egyptian_Currency_Design_Challenge‬ on Facebook, Egyptians will definitely deal with the aftermath of such a decision. Before analyzing the outcome of the decision, let’s first explore why it would be useful. Many governments would resort to revamping and reprinting the local currency so that people are forced to deal with formal […]

Life

We elected to compile our beliefs, vision & sources of motivation into a unified motto. Modern marketing no longer relies much on slogans anyway. This motto will be our driver both internally among our teams & externally with our clients & partners. What motivates our team members is definitely unique to each yet we are aligned on what collectively drives us. […]

Life of an Egyptian with a Dollar Tag

Egyptian, living in Egypt & earning a living in Egyptian Pound, but what if I look at all my money with a dollar lens on? What if I convert every Egyptian Pound value I see to its USD equivalent? The USD rate is affecting our life now more than never, and it’s getting only more significant. And since it’s already affecting […]

Harvard Researcher & AUC Professor on What to Expect after Floating Egyptian Pound

“Fasten your seat belt, Egypt, and brace yourself for some turbulence,” this is how Dr. Ayman Ismail, Business Administration Professor at the American University in Cairo (AUC) started his post. Here is a quick brief on what to expect when authorities announce the floating of the Egyptian Pound rate, expected soon according to various resources. US Dollar Exchange Rate To Spike […]