We elected to compile our beliefs, vision & sources of motivation into a unified motto. Modern marketing no longer relies much on slogans anyway. This motto will be our driver both internally among our teams & externally with our clients & partners. What motivates our team members is definitely unique to each yet we are aligned on what collectively drives us.
The visuals cite 2 main resources: The photo is from the movie The Secret Life of Walter Mitty. In the movie, this was the last cover of the hardcopy Life magazine, “The Quintessence of Life,” and the photographer and editors noted the quote, “The last issue, dedicated to the people who made it.”
This screenshot is also from a slide deck we used in our keynote speech in an event hosted by Université de Nantes in the French University in Egypt on urban entrepreneurship.
Life… dedicated to those who make it.
Those Who Make It